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Fortra: New Name, Renewed Cybersecurity Mission –

Fortra: New Name, Renewed Cybersecurity Mission –


Executives Discuss Rebranding, Focus on Solving Customer Challenges

Mike Devine, CMO, Fortra; John Grancarich, executive vice president of strategy, Fortra

Fortra is the new name of security vendor HelpSystems, but the mission remains: Find new ways to help customers solve cybersecurity challenges. Mike Devine and John Grancarich of Fortra talk about the rebrand, the company’s journey – including recent acquisitions, and the future.

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In a video interview with Information Security Media Group, the two Fortra executives discuss:

  • The rebrand;
  • Current problems customers are facing;
  • How Fortra helps customers stand up to these challenges.

Devine joined Fortra in 2015 and is responsible for making sure people learn how Fortra can help them solve their cybersecurity problems. He has led marketing at fast-growth tech companies for many years. Before coming to Fortra, he was with Apple device management provider JAMF Software, where his team strengthened the brand and gained global market share. Prior to that, he was involved in growth at healthcare communications software provider Amcom Software, now Spok. Previous companies include HighJump Software and ENEL.

Grancarich works with the cybersecurity and automation customers that Fortra serves to develop a full understanding of their needs in light of today’s complex market dynamics and anticipate future trends and technologies. His leadership enables the Fortra team to conceptualize, develop and implement market-leading strategies and deliver continuous value to customers. Prior to joining Fortra in 2018, Grancarich was the founder of Product Fuse, where he worked with enterprise technology companies to build and implement successful product strategies. He was previously vice president of product management for KLDiscovery and held senior positions at Kroll Ontrack and Paul Hastings.

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